Alex Morris|Alex obsesses over words and keeps himself busy by reading, writing, and marketing. While doing all this he drinks a lot of tea.NewsWhy Google Banning 3rd Party Cookies Will Change Advertising ForeverIn January 2020, Google made a huge announcement that it’s banning third-party cookies in its Chrome browser. And that’s set to happen in 2021. The search engine giant joins other big names in tech, including Apple and its browser Safari, to move away from the infamous tracking technology. Online privacy is an increasing concern for […] Alex Morris - April 12th, 2021Ad FraudWhat Is Ad Stacking? The Dangers Of Hidden AdsDo you often see low click through rates on your display ads? Well, you could be the victim of ad stacking! Display ads are one of the most used digtial campaigns online. With strategic planning, you can reach thousands of prospects with well-timed ads that are visually eye-catching. But there’s a problem, and it’s in […] Alex Morris - April 8th, 2021GuidesEvery Google Bidding Strategy Explained 2021A major part of PPC is getting the most out of your ad budget. Of course, this is much easier said than done. In fact, it’s common for many SMEs to throw a lot of money at their keywords and then hope for the best. However, paid search ad networks do offer plenty of options […] Alex Morris - April 1st, 2021NewsPPC Protect’s Digital Marketing Salaries Survey 2021Salaries are a crucial part of long-term business success. The right income keeps employees happy and productive while also helping improve staff retention rates. And digital marketing is no different, which is why we wanted transparency on salaries across the industry. So, we went straight to the source and asked digital marketing professionals for honest […] Alex Morris - March 24th, 2021Ad FraudHow To Claim A Google Ads Refund For Your AdsHow To Get A Google Ads Refund: Don’t have time to read the whole guide? No problem, just click here to access the official Google Ads Refund Form and see what you need to fill out. Want to increase your chances of successful refund requests? We’re here to do just that. Get 9x More Spend […] Alex Morris - March 18th, 2021PPC TipsWhat Is A PPC Consultant? And How To Become One In 2021!With the digital marketing industry growing every year and pay-per-click in high demand, it’s a perfect time to become a PPC consultant. It’s one of the most sought-after roles in the world of digital marketing, as businesses need expertly crafted marketing campaigns to sell their products and services. In 2017, over seven million advertisers invested […] Alex Morris - March 4th, 2021GuidesHow To Claim Your Free Google Ads Promo CodeIf you’re new to the world of Google PPC ads, you’ll know there’s a lot to get to grips with. But who says you can’t earn while you learn? While you’re learning the ropes, there are some nice surprises along the way. Such as free Google Ads credit from Google Ads vouchers you can claim! […] Alex Morris - February 25th, 2021GuidesB2B vs B2C Differences Every Marketer Should UnderstandBusiness marketing is either business-to-business (B2B) or business-to-consumer (B2C). They might sound similar, but both use different strategies to turn leads into conversions. Whatever you’re selling, it’s essential to understand the market you’re targeting, and that you use the latest online marketing tactics to gain regular customers. So how do you sell effectively in this […] Alex Morris - February 18th, 2021GuidesGoogle vs Bing Showdown 2021 (A Detailed Comparison)Even though there are over 100 search engines online, most of us head straight to Google or Bing. The two search engine giants dominate the industry. And they provide your gateway to millions of customers through PPC, SEO, and quality content. But the Google vs Bing debate is a tricky one. Which platform is best […] Alex Morris - February 11th, 2021
