Invalid Clicks In AdWords: Is Google Doing Enough?
How much can you really rely on Google? The answer is; “Less than you think.”
A long time ago, Google announced that they were planning on adding new notes feature to their AdWords platform with the intention of helping users organise their campaigns more. For many users, this is precisely what they had been waiting for. Have you ever adjusted your campaign just to see your conversions or clicks skyrocket over the next few days, then completely forget what you changed?
Well, this is exactly what this new notes feature is trying to help with. By using these notes, you can keep track of any changes you’ve done to your campaigns and see how they affect their performance.
To help you get to grips with the new AdWords note feature, here’s a look at how to get started using it.
The first thing to note about the new note’s feature is that they are available at the account, campaign and ad group levels. Similar to notes that are available in Google Analytics, AdWords notes work in the same way.
To get started using notes, click all campaigns on the top left menu and select the campaigns tab. Then simply position your cursor on the day you want to add the note and click the add note button on the white pop up box.
Clicking the add note button will open up a new pop up where you type the note that you want to create. Currently, there are no details on any character limit, but the chances are you’ll never end up hitting it anyway. If for whatever reason you’re a terrible aim with your cursor then you can always adjust the date of the note in the date panel at the top.
Once the note has been saved, a new grey box will appear under the day that you added it to indicate there is a note. Clicking the box will show you the note as well as giving you the options to either add a new note or view all the notes on the account.
If you click the see all notes button, a new sidebar will pop up that will list every individual note you have created. This is very useful when your campaigns start to get busy, and you have hundreds of different notes. Not only does it allow easy searching, but it also tells you who made the note and at what time. Hovering over the note also allows you to edit or delete them which is much quicker than having to trail through months of chart data.
The new AdWords notes feature will only be available in the new AdWords interface, so if you’re still using the old one then it’s time to upgrade! Remember that the old interface is expected to be removed forever at the end of October this year. But be sure to keep an eye out for Google announcing the official removal date in due time.
The new notes feature is excellent for analysing campaigns and adding notes for colleagues to understand what you’ve changed. But what if you can’t work out what’s caused your metrics to change?
An unexplained rise in clicks with a drop in conversions can signal lots of red flags, even for experienced AdWords users. This usually means that either people are clicking on your ads more than usual but aren’t converting, or you’re experiencing some click fraud on your campaigns.
Not only does click fraud mess up all your analytical data, but it also costs you a lot of money. Can’t explain why you’re getting lots of clicks on your ads but no conversions? Sign up to our free 30-day trial to examine your clicks and see if you’re the victim of click fraud. Click below to register for your free demo account.