404bot: The Ad Fraud Scheme Exploiting ads.txt
It’s only a few years ago that ads.txt was introduced to help advertisers keep track of their ad inventory. At the time it was seen as a brilliant new way to tackle ad fraud and keep track of authorised resellers. However, less than 3 years on, not everything has gone to plan. A new type […]
Sam Carr - March 19th, 2020
Facebook Advertising Fraud – The Next Big Problem?
As Facebook continues to grow, so does its potential for problems, one of which is the emergence of ad fraud. In fact, Facebook has even hired outside companies to monitor and fight fraud on its platform due to the growing issue. The problem of fraud not only means the content of the ads but extends […]
Andrew Swindlehurst - November 7th, 2019