What Are Traffic Bots? How Traffic Bots Are Causing Havoc Online
Bot traffic is any non human traffic that visits a website. The term bot traffic is usually viewed as being negative, but it ultimately depends on what the bot is trying to achieve. With so much misunderstood about bot traffic, we’re taking a look at the different bots involved and what it means for your […]
Sam Carr - February 8th, 2021
PPC Protect’s Global Click Fraud Report 2020-2021
The year 2020 was a challenging time for many businesses all over the world. With the worldwide pandemic causing havoc for retailers, many businesses shifted their stores online during the global lockdown restrictions. And with a huge surge in e-Commerce and online shopping, many of these businesses experienced a new threat that they have never […]
Sam Carr - January 26th, 2021
What Are Botnets? (And How Do They Work?)
Most people have never heard of a botnet, and that’s perfectly normal. In fact, there are many people out there who don’t want you to know what a botnet is! These mysterious networks are nothing but trouble, and the last thing you want is to be involved with one. You may have heard them mentioned […]
Sam Carr - January 21st, 2021
Data Study: Ecommerce Invalid Activity Data From Black Friday 2020
Black Friday is no longer a US specific phenomenon. Retailers in the UK, Brazil, Australia, Europe and the rest of the world are also increasingly cashing in.
However, that also means the fraudsters, botnets, click farms and other invalid ad activity is also starting to cash in.
For the first time ever, we’re able to share data showing the impact of invalid clicks on Black Friday Ecommerce campaigns.
Neil Andrew - December 2nd, 2020
The Biggest Online Ad Fraud Rings Discovered (So Far)
Ad fraud is currently the biggest problem in online advertising and costs advertisers millions a year in fraudulent clicks. In the past few years, several large-scale ad fraud rings have been discovered. To protect yourself from future threats and scams, learn about the biggest ad fraud rings in the past here.
Neil Andrew - November 10th, 2020
How SilentFade Drained Millions From Facebook Users
It’s no secret that Facebook has had its fair share of ad fraud schemes over the years, and it’s often advertisers who bear the brunt. Recently, Facebook has revealed details about an ad fraud scheme that has cost Facebook users millions, with most of the victims having never run an ad before. Known simply as […]
Sam Carr - October 8th, 2020
How To Choose A Click Fraud Detection Software Provider In 2021
If you’ve done a Google search for click fraud recently, then you’ve probably noticed the many different companies out there. With click fraud being a growing problem over the past few years, many new providers and solutions are continuing to pop up, all claiming to offer the best protection and the lowest price. But with […]
Sam Carr - May 19th, 2020