Everything You Need To Know About The 3ve Botnet
Modern advertisers have to deal with much more than just converting prospects, as the rise of botnets and click fraud continues to affect the success of ad campaigns. Botnets are now responsible for a large amount of these fraudulent clicks. And in recent years, the 3ve botnet was one of the most sophisticated botnet operations […]
Sam Carr - July 8th, 2021
Is Google Doing Enough To Stop Invalid Clicks?
The most common objection we hear regarding invalid traffic protection is that Google already takes care of it. We also hear “I don’t have an invalid click problem” a lot too – but there’s a quick and easy way to see if this is the case. Today, we’re focusing on what Google actually does in […]
Amber Dawson - June 2nd, 2021
Football Sponsors Facing Heavy Ad Fraud Losses From Angry Fans
Many football clubs (soccer clubs for our American readers) are currently experiencing a range of cyber attacks targeting their ads and stores. Fresh off the backlash of clubs trying to join the European Super League (ESL) many fans are now staging a digital protest against club owners. In this article, we’ll be looking at why […]
Sam Carr - May 19th, 2021
How Do Botnets Make Money From Your Ads?
In the world of cybercrime, botnets can be very damaging to your ad campaigns. They can waste your ad budget, skew your marketing metrics, and frustrate your staff. They’re also responsible for highly damaging DDoS (Distributed Denial-of-Service) attacks, which can severely disrupt the flow of traffic to a server, service, or network. And the bad […]
Sam Carr - May 13th, 2021
How Does A Click Fraud Prevention Platform Work?
Ad fraud is an ever-growing problem in paid search, with the advertising industry facing a $35 billion loss to fraudsters in 2020. It’s clear businesses have an uphill struggle against online fraudsters, but the fightback is already underway. In recent years, there have been plenty of new click fraud prevention platforms which are helping tackle […]
Sam Carr - May 6th, 2021
Is Competitor Click Fraud Real? Do Competitors Really Click Your Ads?
Competitor click fraud is one of the most frequently discussed topics in paid search by all businesses, big and small. Although it’s talked up in the advertising industry as a major problem, is it really as severe as some are making out? Or should your attention and efforts be focused elsewhere? In this article, we […]
Sam Carr - April 29th, 2021
9 Ways to Detect Click Fraud in 2021
If you’re a PPC marketer then the chances are you already know what click fraud is. Or, at least, you’ve come across the term before. Interestingly, many PPC marketers think click fraud is a relic of the past. Something that happened in the wild west days of the internet back in the early 2000’s. Those […]
Neil Andrew - April 26th, 2021
404bot: The Ad Fraud Scheme Exploiting ads.txt
It’s only a few years ago that ads.txt was introduced to help advertisers keep track of their ad inventory. At the time it was seen as a brilliant new way to tackle ad fraud and keep track of authorised resellers. However, less than 4 years on, not everything has gone to plan. A new type […]
Sam Carr - April 20th, 2021
What Is Ad Stacking? The Dangers Of Hidden Ads
Do you often see low click through rates on your display ads? Well, you could be the victim of ad stacking! Display ads are one of the most used digtial campaigns online. With strategic planning, you can reach thousands of prospects with well-timed ads that are visually eye-catching. But there’s a problem, and it’s in […]
Sam Carr - April 8th, 2021
6 Click Fraud Myths You Need To Stop Believing In 2021
Click fraud. No matter if you’re a PPC marketer or head of marketing, you’ve probably heard of the term mentioned by now. Whether it was on the news or a blog, everyone has their opinion on the matter. With some people calling it the biggest threat to digital marketing while others tell you not to […]
Neil Andrew - March 23rd, 2021